Brand Finance has released its latest ranking report on football's most valuable brands for May showcasing that Manchester City ranks first globally, overtaking top market contenders like Real Madrid from their league dominance, with an incredible value worth more than £1.29billion that promises potential triumphs ahead such as Champions League if they win against Inter Milan this weekend.
Real follows closely behind with £1.26bn after experiencing a decrease of 3%, spotlighting how they still hold an influential position worldwide except encountered certain hindrances such as COVID-19 restrictions affecting revenue along with poor on-pitch performances.
However, Latest reports also show Newcastle United has enjoyed significant progress in how fans are perceiving them after recent changes via creative marketing strategies - including their brand value increasing by around one-third following being acquired by Saudi Arabia which puts them back in the list at number forty-sixth place according to Brand Finance's assessment of UK's most enriched football team brands.
In a remarkable triumph, Manchester City has toppled Real Madrid to claim the leading position in football club brands.
The recognition comes from none other than Hugo Hensley, Head of Sports Services at Brand Finance.
Five years of unmitigated dominance and four Premier League titles allowed for their excellence to shine through on English grounds.
Beyond their exceptional on-field performance lies an exemplary off-field operation that has built a robust brand identity while impressing fans and sponsors alike.This achievement sets up what could become an unforgettable Champions League final opposite Inter Milan.
Barcelona came third in the ranking, with a five percent increase in brand value to £1.185bn, with Manchester United leaping ahead of rivals Liverpool into fourth spot.
United is worth £1.174bn (up 11 per cent) and Liverpool £1.173bn (up nine per cent).
United's successful season under Erik ten Hag had 'reconnected the team with the fans and laid the foundations for a renewed bid for future success,' the report said.
Paris Saint-Germain and Bayern Munich occupied sixth and seventh spots before three Premier League clubs - Arsenal, Tottenham Hotspur and Chelsea - closed out the top 10.
Arsenal's brand value had risen 16 per cent to £782million following their strong challenge for the Premier League title.
Chelsea's had risen by two per cent to £742m off the back of a disappointing campaign and lower half finish, making them only the sixth-highest English club. Spurs' value rose five per cent to £774m.
Brand Finance said fellow London clubs Brentford and Fulham were new entries into their top 50 chart, at 43rd and 49th positions respectively.
Newcastle United were reported to have the fastest-growing brand value of any United Kingdom club following an increase of 33 per cent to £216m in the wake of their Saudi takeover in 2021.
Hugo Hensley, Head of Sports Services at Brand Finance, said: 'Manchester City has achieved an extraordinary feat by surpassing Real Madrid to become the champion of football club brands.